Sonja Wimmer, Mag., is Managing Director and General Manager of the boutique hotel The Harmonie Vienna in Vienna’s ninth district. In 2003 she completed her studies of business administration at the Wirtschaftsuniversität Wien. In 2013 she led a complete refurbishment and new hotel concept with focus on continuous sustainable quality development. In 2017 she was chosen as Austria’s hotelier of the year. Her innovative approaches guarantee her continual presence in the media. Artificial Intelligence is an important part of the future digitalisation of the tourism branch.